Search Engine Optimization (SEO) is the process of enhancing your website to improve its rankings on search engines like Google, making it easier for potential customers to find you. It involves several strategies, including keyword research, on-page optimization, technical improvements, and building high-quality backlinks. The goal is to attract organic traffic—visitors who find your site naturally, without paid ads. A strong SEO strategy starts with understanding your audience and identifying the search terms they use. By creating valuable, keyword-rich content, optimizing page speed, ensuring mobile-friendliness, and structuring your site for easy navigation, you provide both users and search engines with a better experience. Search engines reward websites that are relevant, trustworthy, and user-friendly with higher rankings. Beyond improving visibility, SEO builds credibility. When your website consistently appears in top results, it signals authority and trustworthiness to potential customers. Unlike paid advertising, the benefits of SEO are long-term—once your site ranks well, you can maintain and grow your traffic with consistent effort.